What's new?

April 25th 2019

BYR teamed up with with XinJie Weaving to realize a collection of SolucellAir towels and bathrobes to target the hospitality industry and present it in occasion of the last exhibition dedicated to hotels and hospitality in Shanghai.

SolucellAir towels are super soft, light, highly absorbent and quick dry, performing better than any other regular cotton towel.

In addition they help to save water and energy during washing due to their special hollow structure.

We hope to see more hotels running qulity towels by giving extra performance and luxury to their customers…

April 10th 2019

Levi’s just launched their new performance denim collection, powered by SolucellAir.

The all seasons tech jeans are made with SolucellAir functional cotton enabling the fabric to regulate temperature and moisture and making them comfortable in every climatic conditions.

These new jeans can be used in summer as well as in winter keeping maximum comfort and performance in natural cotton like no other jeans can do.

Different models and styles are available…check them out!



March 17th 2019

On March 28th 2019 BYR International team will be again in Beijing for the China Fashion Week.

This year BYR will be partnering with Cotton USA and with the famous  designer Liu Wei to present a workwear collection made by US cotton and powered by SolucellAir and TryCo technologies.

Workwear and uniforms are a natural field of application for SolucellAir.
The target of the technology is to increase the comfort of garments through enhanced functionality applied to natural fibres, and workers will be able to benefit of all these features through a new collection of targeted garments.

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March 10th 2019

The BYR team will attend the new edition of Intertextile Shanghai from 12th till March 14th.

Solucell Zero-Twist and SolucellAir towels will be displayed at the Cotton USA booth in hall 5.2 – D21

Come to meet with us and discover more about Solucell for both home and apparel textiles!

March 4th 2019

The Website is back online!
After some necessary maintanance and the migration to a new platform we’re back online…

in the coming days some bugs might be still there…we apologize for the inconvenience and we’re working to improve the experience and to be able to update this site more often with all news…

Enjoy browsing and learn more about the Solucell world!

February 12-14 2019

The BYR team joined the winter edition of Premiere Vision in Paris.

This edition we presented a newly made flat knit garment made by US cotton with SolucellAir technology, realized by Lita (Lawsgroup).

The sweater was well paired with SolucellAir jeans by Advance Denim completing the outfit and creating a smart combination.

SolucellAir sweaters target extra comfort and performance to extend the life of cotton garments, making them the best choice not only during mid seasons, but also during winter due to the improved thermal performance granted by SolucellAir.

SolucellAir cotton garments can in fact reach similar CLO values compared to 100% wool garments keeping low weight, soft touch and extreme comfort in every occasion!

January 8-11 2019

The BYR team joined the new edition of Heimtextil held in Frankfurt at the beginning of January.

This year we displayed different towels made by US cotton and either realized by SolucellAir technology, or being Solucell Zero-Twist prodcuts.

The main topic this year was about sustainability.
On one side we explained how to reduce the pollution by using Solucell in place of PVA for the prodcution of zero-twist towels, on the other side we could present our newly realized water treatment system, able to recover all Solucell wastes and enabling a fully sustainable prodcution targeting the circular economy.

We’ll be back with more news about this new system in the coming weeks…

©SOLUCELL – 2019 – Website by Sachin Tempini