February 12-14 2019
The BYR team joined the winter edition of Premiere Vision in Paris.
This edition we presented a newly made flat knit garment made by US cotton with SolucellAir technology, realized by Lita (Lawsgroup).
The sweater was well paired with SolucellAir jeans by Advance Denim completing the outfit and creating a smart combination.
SolucellAir sweaters target extra comfort and performance to extend the life of cotton garments, making them the best choice not only during mid seasons, but also during winter due to the improved thermal performance granted by SolucellAir.
SolucellAir cotton garments can in fact reach similar CLO values compared to 100% wool garments keeping low weight, soft touch and extreme comfort in every occasion!