Blog
Inside Solucell® – Where Innovation Takes Shape
Step inside the world of Solucell® and explore the ideas, technologies, and partnerships that bring our vision to life. Here, we share the stories behind our materials, our collaborations, and the creative energy driving a new generation of sustainable and intelligent textiles.
January 2026
A Turning Point for Natural Performance
The PGA Show in Orlando has come to an end, and it has been an incredibly inspiring and rewarding experience.
We were excited to welcome a large number of visitors genuinely interested in understanding what natural fibers can achieve when intelligently engineered to become functional.
Throughout the show, SolucellAir® sparked meaningful conversations around comfort, thermo-regulation, and everyday wearability — proving that the world of golf is ready for a change.
A shift toward functional cotton, capable of delivering comfort across an entire day, while moving away from the limitations of uncomfortable polyester, is no longer a distant vision but a tangible reality.
The panel discussion held during the show confirmed this momentum. With a full audience and an engaging exchange of questions and insights, it became one of the most attended and lively moments of the new fair — a clear sign of growing curiosity and openness toward natural performance solutions.
Now it’s time to follow up, build on the connections made, and turn interest into concrete developments.
Next stop: Performance Days in Munich, where the European audience will have the opportunity to experience firsthand what SolucellAir® can bring to the world of golf — and far beyond.
December 2025
Year End Greetings
As the year comes to a close, we’re gearing up for an exciting start to the next one — with new ideas, new projects, and new ways to experience natural performance.
📍 Heimtextil | Frankfurt | 13–16 January
We’ll be there as visitors to meet partners and brands and share the latest on how Solucell® is redefining performance home textiles — from Solucell® Zero-Twist to SolucellAirLite®, enabling PVA-free bascis and premium towels and bedding.
📍 FUNCTIONAL FABRIC FAIR (powered by PERFORMANCE DAYS) PGA of America Show | Orlando | 21–22 January
Join us at Booth 14013 to discover a curated selection of natural high-performance solutions under SolucellAir® Golf and Solucell WarpKnit — engineered to deliver an unmatched comfort experience using natural fibers.
✨ Something special is coming, our featured public session at the PGA Show::
Natural Performance: Designing Breathable, Comfortable Fabrics Without Synthetics
🗓 Wednesday, January 21, 2026
⏰ 3:00 PM – 3:45 PM
Speakers:
• Lorenzo Rescali, President – BYR International (Italy)
• Jason Thompson, VP Brand Development – Supima
Moderated and organized by:
• Neil Bell, Owner – Future of Textiles Innovation Consultancy
A deep dive into how fabric engineering and yarn architecture are redefining performance apparel—without relying on synthetic fibers.
Happy Holidays!!!
November 2025
Naturally Built for the Game
A new chapter begins for SolucellAir®.
SolucellAir® Golf redefines what functional cotton can be — offering natural comfort, moisture management, and style for every moment, on and off the course.
Designed for those who seek performance without compromise, it brings innovation to a sport where focus, elegance, and endurance meet.
Discover how SolucellAir® Golf is changing the game.
September 2025
A New Frontier in Denim
Denim has always been the most loved fabric — timeless, versatile, and effortlessly stylish. But now, it’s also become smarter.
Powered by SolucellAir® technology, the new Levi’s® Thermodapt collection marks the beginning of a new era for denim — reinventing comfort while preserving the style and tradition that make it iconic.
Thanks to its naturally adaptive structure, this new generation of denim offers true thermo-regulation, keeping you cool when it’s warm and warm when it’s cool.
Perfect for every occasion — a casual night out, a long journey, or even special moments — this denim redefines what it means to feel good in your favorite fabric.
One fabric, all seasons. Denim comfort, elevated.
September 2025
A New Season Begins
We’re excited to kick off the new season with meaningful innovations and fresh collaborations.
Among the highlights, the new Timberland flannel collection powered by SolucellAir®, crafted with lightweight hollow-core cotton yarns, these flannels deliver the perfect balance of warmth and breathability, offering comfort and performance across all seasons.
As we step into Autumn, we’re also preparing to unveil more exciting developments — including new product applications and textile innovations designed to elevate natural fibers to new standards of functionality.
Come meet us at Performance Days Munich, 29–30 October, Booth A08, and discover what’s next.
July 2025
SpunFil CoPAHT
At BYR, we constantly push the boundaries of fiber and yarn development — aiming for bold, surprising goals. Through cross-industry collaboration and a forward-thinking mindset, we imagine the future of textiles day by day.
Today, we’re proud to introduce:
SpunFil – Hybrid Yarn Technology for Performance Textiles
When comfort meets durability, the result is SpunFil CoPAHT – a high-tenacity bicomponent yarn designed to perform, even in the toughest environments.
Combining Nylon HT for strength, elasticity, and longevity and Cotton for a natural hand feel and authentic textile aesthetics, SpunFil optimizes the yarn structure to blend the two materials in a versatile and efficient way
Tested on finished fabrics with over 300,000 Martindale cycles, SpunFil delivers exceptional abrasion resistance and amazing tensile strenght – without relying on costly specialty fibers.
Ideal for:
• Technical workwear
• Military fabrics
• Motorcyclist apparel
• Outdoor & utility garments
• Footwear and high-durability accessories
Get in touch to explore how this hybrid yarn can elevate your next collection.
Performance starts at the yarn level.
June 2025
SolucellAir® Golf
What makes the perfect apparel for a round of golf?
Comfort, adaptability, and performance — from the first tee to the final putt.
That’s why SolucellAir® cotton is a game-changer for golfers.
Made with innovative hollow cotton technology, SolucellAir® garments offer:
Exceptional lightness to reduce fatigue Ultra-soft feel for unmatched comfort Advanced moisture management to stay dry and focused Natural thermoregulation for optimal body temperature in any weather
In a sport like golf — where a game can last for hours under the sun, wind, or occasional rain — the ability to stay comfortable and concentrate is everything.
Discover how SolucellAir® is redefining comfort and function in modern golfwear and stay tuned for exciting updates
May 2025
Zero-Twist: where it all began
Born as a game-changing alternative to PVA for zero-twist towels, Solucell has redefined softness, sustainability, and process efficiency in home textiles.
Today, its fine count and unique versatility are unlocking new frontiers in natural fiber apparel, delivering lightweight comfort and next-level softness in every garment.
March 2023
ASRV: Solucell Essentials
We’re proud to announce the launch of the first SolucellAir® collection created by ASRV.
A wonderful collaboration between ASRV, Supima®, and BYR, combining the world’s finest cotton fibers with advanced technology and elevated design.
Discover Solucell™ Essentials → asrv.com/collections/solucell
january 2023
Clarysse
We’re proud to announce the launch of the first Solucell® Zero-Twist towel collection, created in collaboration with the Belgian luxury brand Clarysse.
Discover more:
🔗 Clarysse – Our First Zero-Twist Towel
January 2022
Zero-Twist + WarpKnit
Karl Mayer, Germany’s leading producer of textile machinery, has developed a new range of warp-knitting looms for terry towels.
BYR proudly partnered with them, combining the Solucell® WarpKnit patent and Solucell® Zero-Twist yarns to create the next generation of terry towels — softer, stronger, and more sustainable.
Yarn and machinery innovation come together to shape the textiles of the future!
Read more on the news:
🔗 Innovation in Textiles
🔗 Texintel
October 2021
Intertextile Interview
Getting slowly out of the pandemic, Shanghai Intertextile is back — and so are we!
We had the pleasure of being interviewed live during the show — watch the video featuring David Liu sharing insights about Solucell® and our latest developments.
Discover more about Solucell® and get in touch with us to explore new opportunities and collaborations.
February 2021
BYR Joins Cotton USA
We’re proud to share some exciting news — BYR International is now officially a Cotton USA™ licensed company!
After collaborating as technology partners for some time, joining the Cotton USA™ family marks an important milestone for us. It means not only choosing the finest American cotton to ensure superior SolucellAir® quality, but also taking a further step toward greater traceability and sustainability in our raw material selection.
We’re thrilled to continue developing Solucell®-based products with U.S. cotton and to strengthen our partnership with CCI, promoting natural performance across home and apparel textiles worldwide.
July 2020
Supima: World's Finest Cotton
Getting hot? Here’s the perfect outfit for summer — or any season.
Supima® x SolucellAir® T-shirts combine luxurious cotton with enhanced functionality and next-level comfort.
More exciting products are coming soon for the next season — stay tuned and follow us for the latest updates on our website and socials.
October 2019
BYR Makes Headlines in Italy
The Italian magazine Il Venerdì — a special publication of La Repubblica, one of Italy’s leading newspapers — featured an article on the successful collaborations between Italy and China in the new Silk Road era.
Among the highlighted cases was BYR International, recognized for its partnership efforts in bringing innovation to the textile industry through Solucell® and SolucellAir® technologies.