Blog

Inside Solucell® – Where Innovation Takes Shape

Step inside the world of Solucell® and explore the ideas, technologies, and partnerships that bring our vision to life. Here, we share the stories behind our materials, our collaborations, and the creative energy driving a new generation of sustainable and intelligent textiles.

November 2025

Naturally Built for the Game

A new chapter begins for SolucellAir®.
SolucellAir® Golf redefines what functional cotton can be — offering natural comfort, moisture management, and style for every moment, on and off the course.
Designed for those who seek performance without compromise, it brings innovation to a sport where focus, elegance, and endurance meet.

Discover how SolucellAir® Golf is changing the game.

September 2025

A New Frontier in Denim

Denim has always been the most loved fabric — timeless, versatile, and effortlessly stylish. But now, it’s also become smarter.

Powered by SolucellAir® technology, the new Levi’s® Thermodapt collection marks the beginning of a new era for denim — reinventing comfort while preserving the style and tradition that make it iconic.

Thanks to its naturally adaptive structure, this new generation of denim offers true thermo-regulation, keeping you cool when it’s warm and warm when it’s cool.

Perfect for every occasion — a casual night out, a long journey, or even special moments — this denim redefines what it means to feel good in your favorite fabric.

One fabric, all seasons. Denim comfort, elevated.

2025 poster solucell
September 2025

A New Season Begins

We’re excited to kick off the new season with meaningful innovations and fresh collaborations.

Among the highlights, the new Timberland flannel collection powered by SolucellAir®, crafted with lightweight hollow-core cotton yarns, these flannels deliver the perfect balance of warmth and breathability, offering comfort and performance across all seasons.

As we step into Autumn, we’re also preparing to unveil more exciting developments — including new product applications and textile innovations designed to elevate natural fibers to new standards of functionality.

📍 Come meet us at Performance Days Munich, 29–30 October, Booth A08, and discover what’s next.

spunfil lr
July 2025

SpunFil CoPAHT

At BYR, we constantly push the boundaries of fiber and yarn development — aiming for bold, surprising goals. Through cross-industry collaboration and a forward-thinking mindset, we imagine the future of textiles day by day.
Today, we’re proud to introduce:

SpunFil – Hybrid Yarn Technology for Performance Textiles

When comfort meets durability, the result is SpunFil CoPAHT – a high-tenacity bicomponent yarn designed to perform, even in the toughest environments.

Combining Nylon HT for strength, elasticity, and longevity and Cotton for a natural hand feel and authentic textile aesthetics, SpunFil optimizes the yarn structure to blend the two materials in a versatile and efficient way

Tested on finished fabrics with over 300,000 Martindale cycles, SpunFil delivers exceptional abrasion resistance and amazing tensile strenght – without relying on costly specialty fibers.

Ideal for:
• Technical workwear
• Military fabrics
• Motorcyclist apparel
• Outdoor & utility garments
• Footwear and high-durability accessories

Get in touch to explore how this hybrid yarn can elevate your next collection.
Performance starts at the yarn level.

golf field with sea
June 2025

SolucellAir® Golf

What makes the perfect apparel for a round of golf?
Comfort, adaptability, and performance — from the first tee to the final putt.
That’s why SolucellAir® cotton is a game-changer for golfers.
Made with innovative hollow cotton technology, SolucellAir® garments offer:
✔️ Exceptional lightness to reduce fatigue
✔️ Ultra-soft feel for unmatched comfort
✔️ Advanced moisture management to stay dry and focused
✔️ Natural thermoregulation for optimal body temperature in any weather

In a sport like golf — where a game can last for hours under the sun, wind, or occasional rain — the ability to stay comfortable and concentrate is everything.

👉 Discover how SolucellAir® is redefining comfort and function in modern golfwear and stay tuned for exciting updates

solucell zero twist
May 2025

Zero-Twist: where it all began

Born as a game-changing alternative to PVA for zero-twist towels, Solucell has redefined softness, sustainability, and process efficiency in home textiles.

Today, its fine count and unique versatility are unlocking new frontiers in natural fiber apparel, delivering lightweight comfort and next-level softness in every garment.

asrv (2)
March 2023

ASRV: Solucell Essentials

We’re proud to announce the launch of the first SolucellAir® collection created by ASRV.

A wonderful collaboration between ASRV, Supima®, and BYR, combining the world’s finest cotton fibers with advanced technology and elevated design.

Discover Solucell™ Essentialsasrv.com/collections/solucell

clarysse
january 2023

Clarysse

We’re proud to announce the launch of the first Solucell® Zero-Twist towel collection, created in collaboration with the Belgian luxury brand Clarysse.

Discover more:
🔗 Clarysse – Our First Zero-Twist Towel

karlmayer
January 2022

Zero-Twist + WarpKnit

Karl Mayer, Germany’s leading producer of textile machinery, has developed a new range of warp-knitting looms for terry towels.
BYR proudly partnered with them, combining the Solucell® WarpKnit patent and Solucell® Zero-Twist yarns to create the next generation of terry towels — softer, stronger, and more sustainable.

Yarn and machinery innovation come together to shape the textiles of the future!

Read more on the news:
🔗 Innovation in Textiles
🔗 Texintel

October 2021

Intertextile Interview

Getting slowly out of the pandemic, Shanghai Intertextile is back — and so are we!

We had the pleasure of being interviewed live during the show — watch the video featuring David Liu sharing insights about Solucell® and our latest developments.

Discover more about Solucell® and get in touch with us to explore new opportunities and collaborations.

cusa logo 2
February 2021

BYR Joins Cotton USA

We’re proud to share some exciting news — BYR International is now officially a Cotton USA™ licensed company!

After collaborating as technology partners for some time, joining the Cotton USA™ family marks an important milestone for us. It means not only choosing the finest American cotton to ensure superior SolucellAir® quality, but also taking a further step toward greater traceability and sustainability in our raw material selection.

We’re thrilled to continue developing Solucell®-based products with U.S. cotton and to strengthen our partnership with CCI, promoting natural performance across home and apparel textiles worldwide.

supima solucellair shirts
July 2020

Supima: World's Finest Cotton

Getting hot? Here’s the perfect outfit for summer — or any season.
Supima® x SolucellAir® T-shirts combine luxurious cotton with enhanced functionality and next-level comfort.

More exciting products are coming soon for the next season — stay tuned and follow us for the latest updates on our website and socials.

il venerdì di repubblica oct2019 02
October 2019

BYR Makes Headlines in Italy

The Italian magazine Il Venerdì — a special publication of La Repubblica, one of Italy’s leading newspapers — featured an article on the successful collaborations between Italy and China in the new Silk Road era.
Among the highlighted cases was BYR International, recognized for its partnership efforts in bringing innovation to the textile industry through Solucell® and SolucellAir® technologies.

solucellair logo byr pic
Privacy Overview

Privacy Policy

This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website and interact with our services.

  1. Data Controller

The data controller responsible for processing your personal data is: BYR International (Italy) srl

  1. What personal data we collect

We may collect and process the following categories of personal data:

  • Contact information (name, email address, phone number)
  • Usage data (IP address, browser type, pages visited, time and date of access)
  • Communication content (emails, contact form messages, or support requests)
  • Cookies and tracking data (see our Cookie Policy)

We do not knowingly collect data from individuals under the age of 16.

  1. Legal basis for processing

We process your personal data based on one or more of the following legal grounds:

  • Your consent (e.g. newsletter subscriptions, contact forms)
  • The necessity for the performance of a contract or pre-contractual measures
  • Compliance with legal obligations
  • Our legitimate interests, such as improving website performance and security
  1. How we use your personal data

We may use your information to:

  • Respond to your inquiries or requests
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  • Send marketing communications (only if you have opted in)
  • Comply with legal or regulatory obligations
  • Prevent misuse or fraud
  1. Data retention

We retain your personal data only for as long as necessary for the purposes stated in this policy, or as required by applicable laws.

  1. Data sharing and transfers

We do not sell your data to third parties. We may share your data with:

  • Service providers acting on our behalf (e.g. hosting, email delivery)
  • Legal authorities when required by law
  • Analytics or marketing platforms (only with your consent)

If your data is transferred outside the European Economic Area (EEA), we ensure adequate protection is in place as required by GDPR.

  1. Your rights under GDPR

You have the right to:

  • Access your personal data
  • Rectify incorrect or incomplete data
  • Request deletion of your data ("right to be forgotten")
  • Restrict or object to data processing
  • Withdraw your consent at any time
  • Lodge a complaint with a data protection authority

To exercise these rights, please contact us at: privacy@solucell.org

  1. Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

  1. Links to third-party websites

Our website may contain links to third-party sites. We are not responsible for their content or privacy practices. Please review their policies separately.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page. Please check periodically for updates.

  1. Contact

For any questions or requests regarding this Privacy Policy, you may contact us at: info@www.solucell.org