Zero-Twist

Where It All Began

Solucell® was born to reinvent the way towels are made — a filament yarn engineered specifically for zero-twist production, offering a clean and sustainable alternative to traditional methods.

While zero-twist towels have long been prized for their unmatched softness and absorbency, their conventional process depends on PVA-based soluble materials, often linked to environmental concerns and chemical residues. Solucell® replaced those substances with a safe, water-soluble solution, preserving the luxurious touch of zero-twist while reducing impact and simplifying production.

Today, this technology extends beyond towels, inspiring new applications in apparel that combine softness, performance, and sustainability in every thread.

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Cleaner Production, Smarter Process

Solucell® is the ideal solution to replace PVA in zero-twist towel production — combining sustainability, efficiency, and quality in one innovation.
Its soluble nature, finer composition, and eco-friendly properties make it the perfect choice for crafting luxurious, soft, and long-lasting towels while reducing waste and environmental impact.

Beyond eliminating PVA, Solucell® enhances every stage of production:
• Requires up to 55% less soluble material, ensuring high quality with greater sustainability.
• Features a flexible dissolving process — compatible with low-temperature or bleaching stages, saving both water and energy.
• Achieves over 35% solid waste reduction, improving overall efficiency.
• Produces non-sticky powder waste, simplifying ETP handling and lowering maintenance costs.
• Delivers up to 50% lower COD discharge, reducing the load on ETP systems and supporting cleaner, more sustainable water management.
• Generates no harmful by-products such as formaldehyde, making Solucell® zero-twist towels OEKO-TEX® certifiable and safe for consumers.

With Solucell®, manufacturers can achieve the same premium softness and absorbency that define zero-twist towels — but through a cleaner, smarter, and more sustainable process.

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Zero-Twist for Apparel

From home to apparel, the softness of Solucell® technology now meets the needs of everyday clothing.
By integrating Zero-Twist yarns into knits and wovens, fabrics gain a naturally soft, full hand-feel with less brushing and reduced fiber loss — a step forward in both comfort and sustainability.

In applications such as the back-loops of French terry, Solucell® replaces conventional blended or synthetic yarns, eliminating microplastics while providing superior moisture management and a cozy, adaptive touch.
The same Zero-Twist cotton yarns can also be used as natural padding, ensuring fully cotton-based, breathable, and recyclable fabrics — ideal for those seeking performance without compromise.

Thanks to its clean-soluble technology, Solucell® avoids the use of complex auxiliary substances required in conventional processes, ensuring safer production and a lower environmental footprint.
Light, smooth, and responsible — Zero-Twist for Apparel redefines how natural fibers feel, perform, and protect the planet.

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Privacy Overview

Privacy Policy

This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website and interact with our services.

  1. Data Controller

The data controller responsible for processing your personal data is: BYR International (Italy) srl

  1. What personal data we collect

We may collect and process the following categories of personal data:

  • Contact information (name, email address, phone number)
  • Usage data (IP address, browser type, pages visited, time and date of access)
  • Communication content (emails, contact form messages, or support requests)
  • Cookies and tracking data (see our Cookie Policy)

We do not knowingly collect data from individuals under the age of 16.

  1. Legal basis for processing

We process your personal data based on one or more of the following legal grounds:

  • Your consent (e.g. newsletter subscriptions, contact forms)
  • The necessity for the performance of a contract or pre-contractual measures
  • Compliance with legal obligations
  • Our legitimate interests, such as improving website performance and security
  1. How we use your personal data

We may use your information to:

  • Respond to your inquiries or requests
  • Manage and improve our website and services
  • Send marketing communications (only if you have opted in)
  • Comply with legal or regulatory obligations
  • Prevent misuse or fraud
  1. Data retention

We retain your personal data only for as long as necessary for the purposes stated in this policy, or as required by applicable laws.

  1. Data sharing and transfers

We do not sell your data to third parties. We may share your data with:

  • Service providers acting on our behalf (e.g. hosting, email delivery)
  • Legal authorities when required by law
  • Analytics or marketing platforms (only with your consent)

If your data is transferred outside the European Economic Area (EEA), we ensure adequate protection is in place as required by GDPR.

  1. Your rights under GDPR

You have the right to:

  • Access your personal data
  • Rectify incorrect or incomplete data
  • Request deletion of your data ("right to be forgotten")
  • Restrict or object to data processing
  • Withdraw your consent at any time
  • Lodge a complaint with a data protection authority

To exercise these rights, please contact us at: privacy@solucell.org

  1. Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

  1. Links to third-party websites

Our website may contain links to third-party sites. We are not responsible for their content or privacy practices. Please review their policies separately.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page. Please check periodically for updates.

  1. Contact

For any questions or requests regarding this Privacy Policy, you may contact us at: info@www.solucell.org