SUPIMA®AIR

SUPIMA®AIR Project

BYR International proudly partners with SUPIMA®, promoting yarns spun from the world’s finest cottons to achieve superior quality and lasting durability. Together, we share a commitment to authenticity, transparency, and full traceability across the entire textile chain — from field to finished fabric.

By combining SUPIMA® extra-long staple cotton with SolucellAir® technologies, the SUPIMA®AIR project explores a new generation of premium natural-performance textiles where softness, comfort, elegance, and functionality coexist naturally.

Traceability & Authenticity

The project also integrates advanced traceability solutions through the AQRe™ platform, offering verifiable authenticity through forensic cotton identification technologies and enhanced transparency throughout the supply chain. In selected programs, this traceability approach may also support simplified access procedures and smoother customs verification for the US market.

SUPIMA®AIR reflects a common vision: enhancing natural fibers through innovation while preserving their authentic character, creating textile products designed not only to perform better, but also to last longer and remain desirable over time.

A Perfect Partnership

The finest cotton meets advanced textile engineering.
SUPIMA®AIR combines premium natural fibers with SolucellAir® innovation to create textiles designed for superior comfort, lasting quality, and verifiable authenticity — from fiber to finished product.

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Privacy Overview

Privacy Policy

This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website and interact with our services.

  1. Data Controller

The data controller responsible for processing your personal data is: BYR International (Italy) srl

  1. What personal data we collect

We may collect and process the following categories of personal data:

  • Contact information (name, email address, phone number)
  • Usage data (IP address, browser type, pages visited, time and date of access)
  • Communication content (emails, contact form messages, or support requests)
  • Cookies and tracking data (see our Cookie Policy)

We do not knowingly collect data from individuals under the age of 16.

  1. Legal basis for processing

We process your personal data based on one or more of the following legal grounds:

  • Your consent (e.g. newsletter subscriptions, contact forms)
  • The necessity for the performance of a contract or pre-contractual measures
  • Compliance with legal obligations
  • Our legitimate interests, such as improving website performance and security
  1. How we use your personal data

We may use your information to:

  • Respond to your inquiries or requests
  • Manage and improve our website and services
  • Send marketing communications (only if you have opted in)
  • Comply with legal or regulatory obligations
  • Prevent misuse or fraud
  1. Data retention

We retain your personal data only for as long as necessary for the purposes stated in this policy, or as required by applicable laws.

  1. Data sharing and transfers

We do not sell your data to third parties. We may share your data with:

  • Service providers acting on our behalf (e.g. hosting, email delivery)
  • Legal authorities when required by law
  • Analytics or marketing platforms (only with your consent)

If your data is transferred outside the European Economic Area (EEA), we ensure adequate protection is in place as required by GDPR.

  1. Your rights under GDPR

You have the right to:

  • Access your personal data
  • Rectify incorrect or incomplete data
  • Request deletion of your data ("right to be forgotten")
  • Restrict or object to data processing
  • Withdraw your consent at any time
  • Lodge a complaint with a data protection authority

To exercise these rights, please contact us at: privacy@solucell.org

  1. Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

  1. Links to third-party websites

Our website may contain links to third-party sites. We are not responsible for their content or privacy practices. Please review their policies separately.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page. Please check periodically for updates.

  1. Contact

For any questions or requests regarding this Privacy Policy, you may contact us at: info@www.solucell.org